The Peel Compton Foundation, a premiere and growing nonprofit organization, located in Bentonville, AR is seeking a skilled, highly motivated, and entrepreneurial individual to join the team as a Senior Marketing Manager.
Our mission at the Peel Compton Foundation is connecting the community through nature, education, recreation, and preservation. Our diverse portfolio of properties includes the Coler Mountain Bike Preserve, Peel Mansion Museum and Heritage Gardens, Compton Gardens and Osage Park. More information about us can be found by visiting peelcompton.org. The ideal teammate will have the demonstrated ability to be a strategic thought partner and a hands-on, participative, manager.
Job Description:
The Senior Marketing Manager is a full-time member of the Peel Compton Foundation Development team and reports directly to the Director of Development. The position works with the Development team, employees, and external associates to promote the PCF and its mission. S/he is responsible for creating clear and consistent messaging that speaks to the NWA community at large, as well as specific target audiences within the local community.
Job Responsibilities:
• Develop and execute a communications and marketing strategy that promotes individual and corporate/organizational support of the PCF properties, events, and programs
• Set and uphold creative/graphic standards appropriate to the PCF desired visual identity, brand, and goals
• Successfully execute all required marketing and community-relations initiatives and tactics, including advertising, direct-marketing, public relations, media relations, community relations, community education, special events, internal and external publications/communications, displays, signage and website/social media channel design and content.
• Create content as needed for news releases, e-newslettersa nd other print, readio, television/video, multi-media, and web-based projects.
• Secure bids and coordinats production process for externally printed/produced communication pieces.
• Track key marketing/community-relations metrics monthly and reports regularly concerning marketing and community- relations strategies and initiatives and resulting news coverage.
• Support and attend Foundation events (fund-raising, community relations, awareness/education, volunteer appreciation, and volunteer recruitment).
• Coordinate opportunities for public-speaking engagements by PCF representatives.
• Manage all community event calendars to promote the work and activity of PCF.
• Perform other duties, as assigned by the Director of Development.
Physical Demands
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the associate is frequently required to stand; walk; use hands and fingers to feel, handle, or operate objects, tools, controls, or machines; reach with hands and arms; speak; hear; stoop; kneel; and crouch.
This position description is intended to describe the general nature and level of the work to be performed. This is not an exhaustive list of all duties and responsibilities associated with it. The Peel Compton Foundation reserves the right to amend and change responsibilities to meet organizational needs.
The Peel Compton Foundation is an equal opportunity employer and is committed to building and maintaining a culturally diverse workplace. We encourage women, minorities, individuals with disabilities and veterans to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender identity, age, status of protected veteran, or status as a qualified individual with a disability.
Basic Qualifications
• Must be a motivated, self-starter with strong written and verbal communication skills and the ability to tailor messages for different audiences
• 5+ years of experience in a marketing capacity
• Experience in marketing, design, and communications; knowledge of Web design software.
• Thorough knowledge of website design practices and should keep up with trends in marketing, including social networking strategies.
• Ability to publish content, maintaining continuity of themes, design layouts, make website updates and increase online presence to potential customers. They must have knowledge of search engine analytics to maximize traffic to websites.
• Familiar with publishing and design software to maintain website, strong communication skills and an up-to-date awareness of marketing techniques.
• Prior experience in marketing, communications, design, and a solid background in technical skills.
• 4 year college degree in Marketing, Communications, English, or Graphic Design
• Proficiency in computer software related to word-processing, presentations and spreadsheets and Adobe Creative Suite (Photoshop, Illustrator and InDesign)
• Familiarity with social-media channels (including Facebook, Pinterest, Twitter and Instagram)
• Maintaining marketing support systems including databases, mailing lists, etc.
• Ability to meet deadlines, work well under pressure, respond positively to changing conditions and prioritize work appropriately
• Must be a team player, with excellent interpersonal skills and a commitment to relationship-building for the PCF both internally and externally
• Ability to work independently with little supervision
Additional desired skills:
• Proficient with Social Media
• Adobe / Graphic design a plus
• Proficient with WordPress / Fusion Builder / Gravity Forms
• Manages various web and technology apps/tools
