The Director of Communications for the Whole Health Institute is responsible for strategy, planning, and implementation of overall communications efforts for the Institute and its offerings. This role coordinates communications efforts closely with the Whole Health School of Medicine and Health Sciences. It also functions as a part of the overall communications efforts for organizations founded by Alice L. Walton and operating on the same campus as the Institute.
The Director of Communications works closely with the leadership of Whole Health Institute in setting strategies and works collaboratively with Whole Health team members. This position requires a skilled communicator able to develop and manage Communications team members, as well as work successfully with a variety of stakeholder groups both external and internal.
Organization Summary
Whole Health empowers and equips people to take charge of their physical, mental and spiritual well-being, and live their lives to the fullest. The mission of the Whole Health Institute (WHI) is to make whole health accessible to all people in all communities. If the Institute is successful, we will see (1) increased health and well-being (decrease in obesity, pain, chronic conditions, etc.), (2) increase in self-care, (3) decrease in clinical and pharmaceutical needs and decreased healthcare costs, (4) increase in employee engagement and business productivity, (5) Increase in peoples sense of meaning and purpose, connectivity, compassion, and collective humanity.
In order to achieve these goals, the Institute will focus on redesigning what healthcare is and how we deliver it. WHI will lead the transformation of how we educate healthcare professionals in this approach and who comprises the healthcare team. We will partner with employers to address the health and well-being of their workforce, as well as align payment and policies. This work will be driven by unprecedented partnerships, both regionally and nationally, and will be fueled by a grassroots movement in Whole Health.
Through relentless focus, convening and catalyzing ongoing efforts and thought leaders, and the creation of living laboratories, WHI will drive the transformation of physical, mental and spiritual well-being.
Principal Responsibilities
The Director of Communications is responsible for:
Strategy, planning and implementation of earned, owned and paid media, including annual Communications Plans covering PR, Marketing, Content, Creative, and Digital resources.
Developing and implementing a consistent and effective institutional messaging and brand.
Directing message platforms and communication channel strategies for internal, external, and online audiences.
Working closely with the communications teams of organizations founded by Alice L. Walton.
Securing local, regional, and national media coverage.
Evaluating and reporting on the reach and impact of communications efforts through ongoing assessments and reporting.
Developing and handling crisis and emergency communications as needed.
Developing an annual budget and associated resources.
Securing and managing resources, such as agency partners, media management software, and other essential tools.
Managing online newsroom and digital assets.
Directing media relations efforts and serving as spokesperson and/or media relations liaison as necessary.
Managing the institutional aesthetic vision and graphic identity, and overseeing the production of all collateral materials, digital properties, advertising, promotional programs, and institutional signage.
Managing, monitoring and assessing internal institutional messaging and appropriate vehicles to ensure internal audiences understand and have access to available channels of communication.
Essential Qualifications
Education, Training, and Traits:
Bachelors degree in communications, marketing or a similar field
Excellent verbal communication skills and the ability to communicate in a clear and persuasive manner
Superb writing and editing skills
Ability to understand and maintain the highest levels of confidentiality
Highest ethics as they relate to all aspects of private non-profit practices
A high level of professional integrity and the ability to handle sensitive issues and situations with discretion
Work Experience:
Minimum of five years of experience in communications, public relations, or marketing; experience in communications related to health and well-being preferred.
Skills and Abilities:
Exemplary written, verbal, and listening communication skills and a demonstrated ability to communicate clearly and professionally
Effective interpersonal skills as well as group interaction and leadership
Ability to inspire and creatively engage internal and external audiences
Ability to work independently and effectively; self-directed
Collaborative and energetic
Ability to create and successfully manage an annual budget
Demonstrated organizational planning, problem-solving and collaboration skills
The Whole Health Institute is an equal opportunity employer and is committed to building and maintaining a culturally diverse workplace that is free of discrimination and harassment of any kind. We encourage women, minorities, individuals with disabilities and veterans to apply. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate.
Additional Information
Full-time
Exempt
Basic Qualifications
Bachelors degree in communications, marketing or a similar field
Excellent verbal communication skills and the ability to communicate in a clear and persuasive manner
Superb writing and editing skills
Ability to understand and maintain the highest levels of confidentiality
Highest ethics as they relate to all aspects of private non-profit practices
A high level of professional integrity and the ability to handle sensitive issues and situations with discretion
Minimum of five years of experience in communications, public relations, or marketing
Exemplary written, verbal, and listening communication skills and a demonstrated ability to communicate clearly and professionally
Effective interpersonal skills as well as group interaction and leadership
Ability to inspire and creatively engage internal and external audiences
Ability to work independently and effectively; self-directed
Collaborative and energetic
Ability to create and successfully manage an annual budget
Demonstrated organizational planning, problem-solving and collaboration skills
